Thursday, June 23, 2011

Fat Pig Chocolate

The only chocolate brand that cares about your diet. Truly. Even though Fat Pig is only available in one flavor - delicious.

Not only will this chocolate call you a Fat Pig whenever you are reaching for it, but it will also give you a pig nose and imitate the noises (well, in writing) you make when you eat it. Note one the package:
Get your snout in this. Shove every single square in your face right now. And do it quick. Or some other fat pigs might ask you for a piece. Oink Oink!

Mom, confess right now - did you make this?

On a more serious note, I would like to make an assumption that Fat Pig chocolate is not setting its aims high. I might be wrong, but I am having a tough time trying to define the audience for such product. Bright, fun packaging is mostly done for the kids and teenagers. The humor here is definitely not for kids, and teenagers? I believe they care about their image way too much to buy something like Fat Big. 

So, whom are we targeting here? College kids? I assume college kids make sense. But which ones? Guys probably wouldn't care for a pink packaging with a snout on it. And girls? Probably one or two - with a good sense of humor. The rest would think this is waaay too offensive and immature.

But then again, yesterday I sold 5 iBoobies cases in my store, so perhaps people are not as serious as they would like to come out as.

via Lovely Package

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