Monday, June 13, 2011

Shorter URLs Save Lives

Finally I have a decent excuse to ask people to shorten those ugly URLs!

The project is called (which in Portuguese means “turned into grams”) and it’s URL shortener connected to charity.For each character decreased by, Carrefour will donate 1 gram (0.03 ounce) of food to the Brazilian Red Cross charity project.

What makes this project even more adorable, are the promo materials - cute little boxes with alphabet pasta! (Video after the jump)

via Adverblog

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