If there exists a brand identity that would make a coffee shop a hot-spot for the glamour-seeking individuals, then it must be it. As much as I believe this is more suitable for an elite night-club, the theme is clear, the audience is well defined, and finally, the design is well implemented - balanced and put together, without looking to repetitive.
Marie Antoinette theme works unexpectedly well with the newspaper-pattern paper cups! The choice of the newspaper pattern deserves a separate compliment as well. Out of all the things rich and poor share, newspaper is perhaps the most common item - and look how well it tones down the chic aesthetics! If by the time I am rich, I will still be reading newspaper, I know know a perfect place to do so - and of course it's in Australia...
Turns out Cafe Vue decided to re-shape the brand in order to better compliment the new location, interior furnishings and architecture. I used to think brand identity usually reshapes together with the interior (when it comes to places where interior plays a role) - but I keep learning knew things every day! (Thanx blog!)
via Lovely Package