Tuesday, August 2, 2011

Scotch Shrunk

I am normally not big on kids in general, and kids in advertising in particular. It just seems like something too easy to like - and building your campaign around something cute is too easy of a way to do it.

This kiddo, however, managed to penetrate my heart. Not only is he the wearing old man clothing, but also promoting something with SCOTCH in the title? That's my kid. Well, not quite mine. But you know. One day. Maybe:

Scotch Shrunk is a line of clothing for boys by Scotch & Soda (very kid-friendly of them to take the 'Soda' out of the title, keeping the 'Scotch' in).

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