Moon is made of cheese and everyone knows that. But how comes no one has played up the theme yet? Thank heavens for students! Tim Sumner had to create a packaging based on a myth, and did it more than well!
"...the idea is using the surface and cycles of the moon to replicate the strength of the cheese. Using 19th century engravings of the moon this gives it an overall unique look that the packaging needs to set itself away from the modern day supermarket brands"
via Lovely Packaging